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Behavioral and Neurofinance in investments

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Using behavioral experiments, neurofinance studies how we evaluate information about financial options that are uncertain, time-constrained, risky and strategic in nature and how financial decisions are influenced by emotions, psychological biases, stress, and individual differences (such as gender, genes, neuroanatomy, and personality). Behavioral finance, a sub-field of behavioral economics, proposes that psychological influences and biases affect the financial behaviors of investors and financial practitioners.

The objective of this course:


Level Advanced
Learning format Classroom training

Total price *

Members: € 550
Non-members: € 650
Partner BZB: € 550
Incompany: tailor-made, prices on request

* Are you entitled to an allowance or subsidy?
* Price: service in the context of continuing professional training, exempt from VAT


  • Banking: 6 p/h

Continuing Professional Development

Exam/CPD 600.013 permanent education banking

Please let us know you're interested in this training should there be no date available, the planned date does not suit you and/or this session is full. As soon as about 5 people are registered on the interest list, we will propose a new course date. Your registration on the interest list is free of charge and without any obligation.

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Target group

The training course can be taken by various target groups which are active in the following functions, among others:

  • sales;
  • front office;
  • private bankers;
  • risk managers;
  • teammanagers;

Required prior knowledge

Advanced: offers practice-based applications to complement the theoretical knowledge already acquired through the “basic level” courses (in-depth learning).



I. Behavioral Finance

  • The origins of behavioral finance
  • How rules of thumb (heuristics) lead us astray
  • Understanding complexity in financial markets and the economy
  • How framing affects rational decision making
  • Beating the market with the help of behavioral finance
  • The wisdom and madness of crowds
  • Common mistakes and the Seven Deadly Sins of asset management
  • Dealing with irrational customers

II. Neurofinance

  • Understand decision making by understanding the hard- and software of the human brain
  • How emotions can help or destroy good decision making
  • Knowing when (not) to trust your intuition
  • Become a better, more compassionate, person 


Duration: One day training

Hours: 9am - 5pm (6 training hours a day)

Address: Febelfin Academy, Phoenix Building - Koning Albert II-laan/Boulevard du Roi Albert II 19 1210 Brussels

This course is given in English.


You follow a ‘Classroom training’ in a group. You, the other participants and the teacher are all present in the same classroom at an agreed time. There is an opportunity for interaction and feedback, both from the participants to the teacher and vice versa. The teaching material consists as a basis of a presentation via the MyFA learning platform, supplemented with various other items (such as digital syllabus, presentation, audiovisual fragments, etc.).

Training type: Classroom

During our theoretical training courses, we offer a combination of theory and exercises. The cases, examples and exercises are taken from daily practice or are introduced by yourself and then solved under the trainer's guidance.

Training material

  • PowerPoint presentation (slides)


Jan André H Longeval
Private banking & asset management
Personal development